Our passion for branding and business strategy thrives in the world of elegantly designed imagery, seamless functionality, and purposeful execution. We believe a good advertising campaign should position a brand so it stands out among all of its competitors as well as stand for the core values of the company it represents.
We create brand identities, digital platforms, and branded content to bring a company culture and business ambition together as one.
Our Branding Process
1. Brand Vision Discovery
We work with you to discover your company’s brand vision. Your brand’s personality will eventually be what sets you apart and plays a major role in why consumers choose you over your competitors. We aim to expresses what you do, how you do it, and also why you do it. Your brand vision expresses why your organization does what it does, and the results you provide to your consumers.
2. Market Research
We proceed with market research and analysis of how your brand is currently expressed and perceived in your specific market. We assess everything from national trends, to existing customer perceptions, current competition, and the social media landscape.
3. Brand Framework
The outcome of your brand discovery and analysis is used to develop the strategic framework and underpinnings of all decisions involving the brand. This includes advertising, promotions, graphic design, and strategic company statements/taglines.