Our passion for branding and business strategy lives in the world of beautifully designed imagery, seamless functionality and ventures into the mind of the consumer. We believe good advertising campaigning and design should position a brand so it stands out among all of its competitors as well as stand for something true to the core values of the company it represents.
We create brand identities, digital platforms, and branded content to bring a company’s culture and business ambition together as one.
Our Branding Process
1. Brand Vision Discovery
We work with you to discover your company’s brand vision. Your brand’s personality will eventually be what sets you apart and plays a major role in why consumers choose you over your competitors. We aim to expresses what you do, how you do it, and why you do it. Your brand vision expresses why your organization does what it does, and the results you provide to your consumers.
2. Market Research
We proceed with market research and analysis of how your brand is currently expressed and perceived in your specific market. We assess everything from national trends and preferences, to existing customer perceptions ,existing competition, and social media landscapes.
3. Brand Framework
The outcomes of your brand discovery and analysis are used to develop the strategic framework and underpinnings of all decisions involving the brand, from advertising and promotions to graphic design and strategic company statements/taglines.